Feeling a sudden urge to visit the ballet? It might be marketing’s fault. But it’s not the ballet companies paying for the ads. It’s a recent surge in the use…
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Remember Peloton? In The Drum, Mark Ritson suggests the brand is destined to be remembered like Atari in the 1980s, Zima in the 1990s, or BlackBerry in the early 2000s—scorching…
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One can argue that taste is a psychological experience as much as a sensory one. ("Is that bleu cheese or sweaty socks?")My kids showed me a video from a YouTube…
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A surprisingly hot brand right now is Rummikub, a mid-20th century board game imported from Israel.Libraries love them some Rummikub. Senior centers love Rummikub. Trendy millennials at swanky Santa Monica…
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OZ’s Head of Insights, James Forr (right), was a panelist for a discussion about neuroscientific insights at the Academy of Marketing Science Annual Conference in Savannah, Georgia this afternoon. His…
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For the first time in company history, Disney has appointed a Chief Marketing and Brand Officer (CMBO) to unify previously siloed marketing teams across its far-reaching businesses. For a company…
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Adweek just dropped a new podcast with Victoria Lozano, who was CMO at Crayola at the time of the recording last November.Among the topics:--The challenges of growing a heritage brand…
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Leon He, Arigun Bayaraa, and Abigail Rendin Sidawi (L-to-R) represented Olson Zaltman at the Financial Brand Forum in Las Vegas April 13-15. Abigail took the stage to present a playbook…
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Hannibal Brooks, Anna Veltri, Tim Bradley, and Kacie Burton (L-to-R) above are representing us at Quirk's Chicago this week. Hannibal presented with Angela Kopiczko of Molson Coors, discussing how friction…
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Gen Z consumers, who spent a good bit of their formative years locked down by COVID, are apparently yearning to break free. (Maybe.)On one hand, some stories portray Gen Z…
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James Forr led a remote guest lecture for Djordjija Petkoski and his LGST (Legal Studies and Business Ethics) 2300 class at The Wharton School this afternoon. They discussed our ZMET…
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Thanks to OZ’s Kathy Shaw for sharing the latest episode of Shankar Vedantam's wonderful Hidden Brain podcast, which highlights how metaphor shapes the way we think about medical conditions.For years, people thought fevers were…
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