OZ’s Hannibal Brooks today presented two guest lectures at the University of Virginia’s Darden School of Business with Professor Terry Maxham. They discussed the psychology of Gen Z consumers.
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Credit: Clear Channel Billboards in San Francisco are at a premium and command top dollar, largely due to relentless demand from AI firms. But chances are the messages on these…
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Olson Zaltman's Alexa Schwartz was quoted in a Fortune article headlined, "Why AI Struggles to Predict Breakthrough Innovation."
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The trend of adults playing with toys, especially post-COVID, has been fairly well-documented. But another interesting trend is children playing with toys that look more adult.This observation comes from the anonymous blogger…
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The Olson Zaltman team of (l-to-r) Anna Veltri, Abigail Rendin Sidawi, Matt Hancher, and Tim Bradley are at Quirk’s Dallas today and tomorrow. Tim presents about ZMET sensory research this…
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credit: Dr. Seuss Enterprises Dr. Seuss Enterprises has taken the concept of escaping into a book to the next level. In partnership with the agency Known, the global entertainment company…
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OZ’s James Forr spoke to an MBA class taught by Carey Morewedge at Boston University. They discussed the future of the market research field and the intricacies of using Reddit…
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Credit: Coach Coach demonstrates that even in the era of AI and synthetic data, the deepest marketing conversations occur when people talk to people.Not coincidentally, Coach's CMO, Joon…
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From a friend of the OZ family, Nancy Cox, comes this examination of a new OOH (out-of-home) campaign from British Airways called Reflections.Like most memorable OOH campaigns, this one is…
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On Twitter/X, the account @polltracker2024 posted two screenshots of campaign logos for some of the most prominent 2026 midterm election candidates. We have posted those screenshots above. Fittingly, the Democrats are on…
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An app with a funny name and quite possibly the most simple concept is taking off globally. “Are You Dead?” (or Demumu) is a Chinese app that checks in with people…
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Novo Nordisk is struggling to differentiate Ozempic from other GLP-1s. It's becoming like Kleenex or Weed Eater, a brand name that has become synonymous with an entire category. As Novo…
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