Thanks to OZ’s Kathy Shaw for sharing the latest episode of Shankar Vedantam's wonderful Hidden Brain podcast, which highlights how metaphor shapes the way we think about medical conditions.For years, people thought fevers were…
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OZ’s Hannibal Brooks today presented two guest lectures at the University of Virginia’s Darden School of Business with Professor Terry Maxham. They discussed the psychology of Gen Z consumers.
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Credit: Clear Channel Billboards in San Francisco are at a premium and command top dollar, largely due to relentless demand from AI firms. But chances are the messages on these…
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Olson Zaltman's Alexa Schwartz was quoted in a Fortune article headlined, "Why AI Struggles to Predict Breakthrough Innovation."
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The trend of adults playing with toys, especially post-COVID, has been fairly well-documented. But another interesting trend is children playing with toys that look more adult.This observation comes from the anonymous blogger…
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The Olson Zaltman team of (l-to-r) Anna Veltri, Abigail Rendin Sidawi, Matt Hancher, and Tim Bradley are at Quirk’s Dallas today and tomorrow. Tim presents about ZMET sensory research this…
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credit: Dr. Seuss Enterprises Dr. Seuss Enterprises has taken the concept of escaping into a book to the next level. In partnership with the agency Known, the global entertainment company…
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OZ’s James Forr spoke to an MBA class taught by Carey Morewedge at Boston University. They discussed the future of the market research field and the intricacies of using Reddit…
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Credit: Coach Coach demonstrates that even in the era of AI and synthetic data, the deepest marketing conversations occur when people talk to people.Not coincidentally, Coach's CMO, Joon…
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From a friend of the OZ family, Nancy Cox, comes this examination of a new OOH (out-of-home) campaign from British Airways called Reflections.Like most memorable OOH campaigns, this one is…
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On Twitter/X, the account @polltracker2024 posted two screenshots of campaign logos for some of the most prominent 2026 midterm election candidates. We have posted those screenshots above. Fittingly, the Democrats are on…
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An app with a funny name and quite possibly the most simple concept is taking off globally. “Are You Dead?” (or Demumu) is a Chinese app that checks in with people…
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