James Forr discussed ZMET in Lauren Hauser’s Integrated Marketing Communication course at the University of Akron this afternoon.
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Our Kacie Burton and James Forr presented to Dr. Michael Walsh’s MBA students at West Virginia University this morning.
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One of the year’s hottest new brands is David Bars, from David Protein. Protein is big, especially with Gen Z, and David offers more proteinthan a typical protein bar (28…
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We are proud to be a Bronze sponsor of the TMRE conference in Las Vegas this week. Our team of Abigail Rendin, Tim Bradley, Malcolm Brooks, and Leon He are…
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OZ’s James Forr was the keynote speaker today at the 2025 NeuroAI Conference sponsored by the Department of Marketing at the University of Akron.
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Very proud of our team of MaryGrace King, Kathy Shaw, Malcolm Brooks, Kelly Willis, Arigun Bayaraa, Vanessa Herman, Ivan Sanchez, and Lindsay Zaltman. Along with Dr. Anthony Back from the…
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A new McKinsey survey of 25,000 consumers in 18 countries reveals trends in how people are spending their time and money.Some “duh” findings, but also some things that are really…
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OZ’s James Forr will speak at the Global Actionable Knowledge Exchange at The Wharton School this morning. The topic of the conference is, “The Role of Young People in the…
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OZ’s James Forr was a guest on Jay Zaltzman’s “Insight to Impact” podcast. They discussed the importance of staying human, even as AI is transforming marketing and market research.
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We are at the Society for the Society for Health Care Strategy & Market Development (SHSMD) Connections 2025 in Dallas today through Tuesday. Kathy Shaw, Kelly Willis, Randy Rossi, and…
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OZ’s CEO, Lindsay Zaltman, speaks at the 13th annual Creative Club Festival in São Paolo, Brazil, this afternoon. The title of his talk is, "Creating Unique Brands: Why Neuroscience and…
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