OZ’s James Forr was a speaker this afternoon at the Future of Insights Summit, sponsored by the University of Georgia’s MMR Program and the Insights Association South Atlantic. His presentation…
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Malcolm Brooks, Senior Insight Manager at Olson Zaltman, published a piece in Aging in America News exploring what belonging actually means to older adults. Drawing on ZMET research conducted at…
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OZ’s Head of Insights, James Forr (right), was a panelist for a discussion about neuroscientific insights at the Academy of Marketing Science Annual Conference in Savannah, Georgia this afternoon. His…
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Leon He, Arigun Bayaraa, and Abigail Rendin Sidawi (L-to-R) represented Olson Zaltman at the Financial Brand Forum in Las Vegas April 13-15. Abigail took the stage to present a playbook…
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Hannibal Brooks, Anna Veltri, Tim Bradley, and Kacie Burton (L-to-R) above are representing us at Quirk's Chicago this week. Hannibal presented with Angela Kopiczko of Molson Coors, discussing how friction…
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James Forr led a remote guest lecture for Djordjija Petkoski and his LGST (Legal Studies and Business Ethics) 2300 class at The Wharton School this afternoon. They discussed our ZMET…
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OZ’s Hannibal Brooks today presented two guest lectures at the University of Virginia’s Darden School of Business with Professor Terry Maxham. They discussed the psychology of Gen Z consumers.
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Olson Zaltman's Alexa Schwartz was quoted in a Fortune article headlined, "Why AI Struggles to Predict Breakthrough Innovation."
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The Olson Zaltman team of (l-to-r) Anna Veltri, Abigail Rendin Sidawi, Matt Hancher, and Tim Bradley are at Quirk’s Dallas today and tomorrow. Tim presents about ZMET sensory research this…
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OZ’s James Forr spoke to an MBA class taught by Carey Morewedge at Boston University. They discussed the future of the market research field and the intricacies of using Reddit…
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OZ’s James Forr has published his perspective on how AI should change the definition of what qualifies as a consumer insight. His commentary, “AI is an Opportunity. The Challenge is…
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Our CEO Lindsay Zaltman discussed the importance of consumer stories and why traditional research fails to reveal emotional truths on the Signal and Noise podcast with Brian Lamar and Andrew…
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