News

Image: Wikipedia Commons James Forr’s commentary, “What Snoop Dogg Teaches Brands About Embracing the Future and Honoring the Past” appears in the Quirk’s marketing research newsletter.

OZ’s Randy Rossi and James Forr guest lectured for the Business, Excellence, Scholarship, and Team (BEST) program at Baylor University this afternoon.

We are proud to be a finalist in the category of “Best Place to Work” for the 2025 Marketing Insight and Excellence Awards sponsored by Quirks. The winner will be…

OZ’s James Forr guest lectured in Dr. Gaia Rancati’s neuromarketing class at Middle Tennessee State University this afternoon.

Olson Zaltman’s James Forr presented “The Next Episode: Snoop Dogg Shows How Brands Can Move Into the Future Without Losing Their Past” at the Future of Insights Summit in Atlanta,…

We are proud to be a sponsor of the 16th Pangborn Sensory Science Symposium in Philadelphia, where this morning Mary Carunchia, in her presentation titled "Snack to the Future," discussed…

OZ’s James Forr and Dr. Djordjija Petkoski from the Wharton School have published an article in Quirk’s about their ZMET research into how global executives frame the emotional impact of…

OZ’s James Forr discussed our ZMET research with Djordjija Petkoski's LGST 2300 Social Impact and Responsibility class at The Wharton School today. The research examines how global executives feel about…

Olson Zaltman’s James Forr discussed ZMET research on global executives’ feelings about AI this afternoon at the Brain Behavior in the Age of AI Summit at Middle Tennessee State University.

OZ’s Kathy Shaw, Randy Rossi, and James Forr are attending the Intellus Worldwide 2025 Summit in Charlotte March 11-13. James joined Bryan Lin from BioMarin this afternoon to present for…

OZ’s Hannibal Brooks and Jake Wax were guest lecturers today at a marketing class at the University of Virginia.

Olson Zaltman is at The Quirk’s Event in Los Angeles. Our Malcolm Brooks is presenting along with Anne Thistleton about how to keep consumer insights alive within an organization, and…