News

Shelby Smith discussed qualitative research today in Andrew Fournaridis's Brand Management class at the University of Pittsburgh.

Students in Jenna Lo Castro's PR/Ad Research course at Point Park University visited the Olson Zaltman offices today, where they learned more about qualitative research from OZ’s Shelby Smith.

OZ’s James Forr was one of the keynote speakers today at the Life Insurers Council’s annual conference in Clearwater, Florida.

OZ’s Randy Rossi and James Forr discussed ZMET this afternoon at Tyler's Self's BEST class at Baylor University’s Hankamer School of Business.

James Forr’s article about political research and communication, “Information is not Insight,” has been named one of Quirk’s most read e-newsletter articles of 2024.

OZ’s James Forr today discussed ZMET and our groundbreaking research for the funeral industry at the LOMA LIC Preneed Forum, held at the offices of Physicians Mutual in Omaha, Nebraska.

OZ’s Jacque Barbush and James Forr guest lectured to MBA Students this morning at West Virginia University’s Chambers College of Business and Economics.

OZ’s MaryGrace King and James Forr spoke to students this afternoon in Dr. Jason Stornelli’s Consumer Behavior class at Oregon State University.

OZ’s Andrew Lazzaro and James Forr spoke today as part of the Business and Development Innovations Lecture Series for Dr. Djordjija Petkosky’s LGST 4010 Global Social Impact class at The…

OZ’s James Forr presented this afternoon at the Future of Insights Summit, hosted by the University of Georgia’s Master of Marketing Research Program.

Details on our new methodology, viZual Listening, which uses metaphor to help clients understand social media conversations.

Olson Zaltman is appearing this week at The Quirk’s Event Chicago. You can catch us at our booth. Plus, OZ’s Hannibal Brooks will present this afternoon with Sean McCullough from…