News

We are proud and grateful to announce that Olson Zaltman has been named the winner in the “Best Place to Work” category in the 2025 Quirk’s Marketing Research and Insight…

James Forr discussed ZMET in Lauren Hauser’s Integrated Marketing Communication course at the University of Akron this afternoon.

Our Kacie Burton and James Forr presented to Dr. Michael Walsh’s MBA students at West Virginia University this morning.

We are proud to be a Bronze sponsor of the TMRE conference in Las Vegas this week. Our team of Abigail Rendin, Tim Bradley, Malcolm Brooks, and Leon He are…

OZ’s James Forr was the keynote speaker today at the 2025 NeuroAI Conference sponsored by the Department of Marketing at the University of Akron.

Very proud of our team of MaryGrace King, Kathy Shaw, Malcolm Brooks, Kelly Willis, Arigun Bayaraa, Vanessa Herman, Ivan Sanchez, and Lindsay Zaltman. Along with Dr. Anthony Back from the…

OZ’s James Forr will speak at the Global Actionable Knowledge Exchange at The Wharton School this morning. The topic of the conference is, “The Role of Young People in the…

OZ’s James Forr was a guest on Jay Zaltzman’s “Insight to Impact” podcast. They discussed the importance of staying human, even as AI is transforming marketing and market research.

We are at the Society for the Society for Health Care Strategy & Market Development (SHSMD) Connections 2025 in Dallas today through Tuesday. Kathy Shaw, Kelly Willis, Randy Rossi, and…

OZ’s CEO, Lindsay Zaltman, speaks at the 13th annual Creative Club Festival in São Paolo, Brazil, this afternoon. The title of his talk is, "Creating Unique Brands: Why Neuroscience and…

James Forr’s review of How to Make People Buy by neuroscientist Thomas Ramsøy appears in the Fall 2025 issue of QRCA Views magazine.

James Forr discussed our ZMET research with executives about ESG and AI during Dr. Djordjija Petkosky’s Legal Studies and Business Ethics class at the Wharton School this afternoon.