News

The Journal of Marketing has announced that an article co-authored by Gerald Zaltman is one of their five most-cited articles of 2022.The article is titled: "A Theories-in-Use Approach to Building…

Our team of Tim Bradley, Hannibal Brooks, and Joe Plummer will be at Booth 106 at the Quirk’s Event New York in the Javitz Center July 19 and 20.

Kacie Burton and James Forr have written an article entitled, “4 Roles of Brand Rituals and What They Mean for Researchers” in the Summer issue of QRCA Views.

Founding Partner Jerry Zaltman has been named to ESOMAR’s Insight250 list for 2023.

In the latest issue of Quirk's, OZ's Hannibal Brooks talks with Nancy Cox about the intersection between work and play -- how his experiences as a game show contestant have…

OZ's Jake Wax, Randall Rossi, Katherine Shaw, and Lindsay Zaltman are co-authors, along with Dr. Anthony Back of the Cambia Palliative Care Center of Excellence at the University of Washington,…

OZ’s James Forr reviews Ritual by Dimitris Xygalatas in the latest issue of QRCA Views.

OZ’s James Forr spoke at a parallel session at the Global Actionable Knowledge Exchange at Wharton today. The session was entitled “Capacity Development — Young People and Academia/Business/Development Community Perspectives.”

OZ’s Hannibal Brooks was a panelist for a discussion in Andrew Fournaridis’ course on brand management at the University of Pittsburgh last night.

Olson Zaltman will have a booth at The Quirk’s Event in Chicago on March 27 and 28. On the 27th, at 9:45, Hannibal Brooks be on stage with Tyler Monroe…

OZ’s Head of Insights, James Forr, will present with Dr. Djordjija Petkoski of Wharton tomorrow, March 8, at the QUAL360 North America conference at the Gallup World Headquarters in Washington…

Lindsay Zaltman will present “Leveraging the Power of Metaphor: How to Create Deeper Connections with Patients and HCPs” at the 2023 Intellus Worldwide Summit this afternoon in Philadelphia.