News

OZ’s Head of Insights, James Forr, will speak in Dr. Djordjija Petkoski’s Legal Studies and Business Ethics class at the Wharton School this afternoon.

OZ’s Shelby Smith welcomed Professor Jenna Lo Castro and a group of grad students from Point Park University to our office this week, where she conducted guest lecture about ZMET and…

James Forr will discuss ZMET with student’s in the Business, Excellence, Scholarship & Team (BEST) Program at Baylor University this afternoon.

OZ founding partner Dr. Gerald Zaltman is the recipient of the inaugural Association of Collegiate Marketing Educators Association (ACME) Trailblazer Award for Impactful Contributions in Marketing. He will be recognized…

We are proud to have been named one of Pittsburgh’s Best Places to Work by the Pittsburgh Business Times.Below is a photo from the awards ceremony at the Rivers Casino…

OZ Senior Advisor Joe Plummer has contributed a chapter to Discovering Truth: How to Navigate Between Fact & Fiction in an Overwhelming Social Media World, by former Omnicom executive Tim Love.

OZ’s James Forr’s article on the “brand purpose conundrum” was listed as a 2022 Editors’ Choice article by Quirk’s Media.

OZ’s Head of Insights, James Forr, discusses the future of marketing in a Q&A in the newspaper, O Estado de São Paulo.

OZ’s MaryGrace King and James Forr will discuss research in Dr. Jason Stornelli’s Consumer Behavior class at Oregon State University this evening.

A major insight from Gerald Zaltman’s academic research is mentioned in a BuzzFeed article headlined, “After Reading These 20 Psychology Facts, You Will See The World In A Totally Different…

James Forr spoke at the University of Pennsylvania’s Wharton School this week as part of the lecture series, “Conversation with Leaders on ESG and Development.” The series is under the…

James Forr will appear as a guest speaker in Dr. Carey Morewedge’s MBA class on Consumer Insights at Boston University this evening.