News

James’ analysis of the marketing strategy of Pennsylvania Senate candidate John Fetterman appears as an Op-Ed at MediaPost.

Lindsay discussed the role of metaphor in consumer research as part of the Account Planning Group of Canada’s Grow Op Summer School.

Lindsay joined hosts Yann Wermuth, Jonathan Edwards, and Scott Burleson to discuss marketing with Deep Metaphors on the Podcast Quest podcast.Part 1Part 2

Lindsay Zaltman is Sima Vasa’s guest on the popular Data Gurus podcast.

Stop by our booth at the IIEX North America conference in Austin April 19-20. James Forr will discuss our research into the minds of the sustainability innovator on the Blue…

OZ’s James Forr will guest lecture about our research into minds of corporate sustainability innovators and investors Monday, April 18.

OZ’s James Forr discusses research about how logos affect brand perceptions in a new GreenBook article.

OZ’s James Forr and Joe Plummer, along with Kristin Carrillo from Del Monte Foods, will present a paper entitled “The A-B-4C Model of Winning Advertising” at the Advertising Research Foundation’s…

Lindsay Zaltman helped FutureBright Group, our global partner in Istanbul, open “Turkey’s First Subconscious Imagery Exhibition: Return to Essence.” A culmination of 1,200 ZMET interviews, the exhibit of participant imagery…

Mario Gogh / Unsplash OZ’s James Forr has co-authored a paper with Dr. Melvin Prince from Southern Connecticut State University. It is titled, “Metaphor Elicitation: A New Way to Assess…

James Forr is quoted in an article in The Morning Brew, which focuses on a new approach to funerals. (Olson Zaltman conducted research for the Funeral Service Foundation in 2013).

OZ’s Hannibal and Malcolm Brooks discussed the unconscious mind on The Brainy Business podcast with behavioral scientist Melina Palmer.