We often think about the psychological roots of qualitative market research, but is that frame too narrow?Mark Bibbert, from the German research agency Q | Agentur für Forschung, has posted…
Read More
James Forr’s review of How to Make People Buy by neuroscientist Thomas Ramsøy appears in the Fall 2025 issue of QRCA Views magazine.
Read More
Unsplash/The BlowUp We love the black market—or, at least, our brains do.A new study in the Journal of Marketing Research suggests that, all else being equal, people think illegal products…
Read More
James Forr discussed our ZMET research with executives about ESG and AI during Dr. Djordjija Petkosky’s Legal Studies and Business Ethics class at the Wharton School this afternoon.
Read More
When you hear the name Tate or Krista, what comes to mind? What about Liam or Noelle?A new study published in the journal Acta Psychologica suggests that all else being…
Read More
Image: Wikipedia Commons James Forr’s commentary, “What Snoop Dogg Teaches Brands About Embracing the Future and Honoring the Past” appears in the Quirk’s marketing research newsletter.
Read More
OZ’s Randy Rossi and James Forr guest lectured for the Business, Excellence, Scholarship, and Team (BEST) program at Baylor University this afternoon.
Read More
Credit: Ford Two legendary brands have shifted their marketing to better appeal to Gen Z.Ford has launched its first global brand campaign since 2012. It is called “Ready, Set, Ford.” It is more overtly…
Read More
The outdoor apparel and gear brand Columbia Sportswear recently launched a new campaign titled “Engineered for Whatever” in a calculated effort to shift brand perception and stand out in a very monochromatic…
Read More
We are proud to be a finalist in the category of “Best Place to Work” for the 2025 Marketing Insight and Excellence Awards sponsored by Quirks. The winner will be…
Read More
OZ’s James Forr guest lectured in Dr. Gaia Rancati’s neuromarketing class at Middle Tennessee State University this afternoon.
Read More
Everyone in marketing has an opinion about the Cracker Barrel fiasco. What they were trying to achieve merits consideration because it is a problem many brands wrestle with. How do…
Read More