James Forr

The quant firm Verasight has just published fascinating research on research that explores the limits of synthetic data. I have attached the full report.In June, they conducted a survey with…

Credit: Crumbl Crumbl is one of the hottest brands of 2025. Their cookies are more like desserts than cookies—rich calorie bombs that are hard to resist.  And they pair that…

Let’s discuss a new book titled, Amplify: How to Use the Power of Connection to Engage, Take Action, and Build a Better World by Adam Met, a climate activist who…

It’s not new news. It can feel pretty grim out there. There’s even a shorthand - VUCA (Volatility, uncertainty, complexity, ambiguity) - that’s used to describe environments like… the one…

FMI, the Food Industry Association, has published a survey that highlights the growing popularity and pervasiveness of private-label products—and may be cause for alarm for marketers of branded competitors.Ninety percent of consumers say…

Thanks to OZ’s Hannibal Brooks for sharing a commentary about how brands are shifting from “playful” to “serious.” In Design Week, Alec Mazzetti of Mother Design calls it a response to “fun fatigue.”  For the…

Love this article that recently ran on the Fast Company website about metaphor and Diet Coke.  A fast-spreading trend on TikTok is people describing Diet Coke as their “fridge cigarette” — a moment of renewal and…

The ad campaign represented above, for a Polish jazz radio station, is not new, but it is new to us and we find it fascinating.Each ad in the campaign shows…

As good marketing practitioners know, perception is everything. In an era where “attention” is the greatest currency, there must be a push to remember that it’s not just about if…