OZ’s Kathy Shaw, Randy Rossi, and James Forr are attending the Intellus Worldwide 2025 Summit in Charlotte March 11-13. James joined Bryan Lin from BioMarin this afternoon to present for…
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Thanks to OZ’s Tim Bradley for sharing the backstory of the Michelin Guide and its star ratings for restaurants. Michelin put some insightful marketing thinking behind this innovation 100+ years ago.Around 1900,…
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OZ’s Hannibal Brooks and Jake Wax were guest lecturers today at a marketing class at the University of Virginia.
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Our friends at the semiotics firm Axis Mundi have published a thought-provoking commentary, “Exiting the Friend Zone,” about brands’ failed quests for consumer intimacy.They begin with a look at some historically successful…
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Olson Zaltman is at The Quirk’s Event in Los Angeles. Our Malcolm Brooks is presenting along with Anne Thistleton about how to keep consumer insights alive within an organization, and…
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Shelby Smith discussed qualitative research today in Andrew Fournaridis's Brand Management class at the University of Pittsburgh.
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An often overlooked cue in package design is typography. A recent study in the Journal of Marketing suggests that for certain brands, old-timey typefaces can be quite powerful.The authors focus…
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Students in Jenna Lo Castro's PR/Ad Research course at Point Park University visited the Olson Zaltman offices today, where they learned more about qualitative research from OZ’s Shelby Smith.
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OZ’s James Forr was one of the keynote speakers today at the Life Insurers Council’s annual conference in Clearwater, Florida.
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Erik Mclean / Unsplash Thanks to OZ’s Kacie Burton for sharing an instructive piece of strategic insight about Nintendo. (This comes from Alex M H Smith’s Basic Arts newsletter, which…
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OZ’s Randy Rossi and James Forr discussed ZMET this afternoon at Tyler's Self's BEST class at Baylor University’s Hankamer School of Business.
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