James Forr

Credit: Unsplash / Bucography The alcohol industry is facing some significant challenges, which WARC discusses in its latest industry snapshot.  People just aren’t drinking like they used to, at least in…

Popular culture, by definition, is always changing. But when it comes to the holidays, everything is frozen in time. The songs and artists are the same, year after year.  People watch…

Just when we thought it was dead, the mall is making a comeback.Thank you, Gen Z. An IPSOS study earlier this year revealed that Gen Z is much more likely than other…

Starface is a perfect example of the say-do gap in marketing. Had you asked consumers, “Do you want to wear brightly colored stars on your face to highlight your pimples,”…

Jaguar is a luxury brand in transition. But by losing its heritage, is it losing its magic?Jaguar isn’t selling many cars right now.  It has no current models in Britain…

Credit: Philipp Torres / Unsplash As Shakespeare put it in The Taming of the Shrew, “No profit grows where is no pleasure ta’en.”A study in the Journal of Marketing suggests…

Credit: Caterpillar Even the hardest, toughest jobs can be romantic, as evidenced by “The Secret Life of Quarries,” a video series produced by Caterpillar, the manufacturer of construction and mining…

Credit: 1950sUnlimited / CC by 2.0 In some categories, there isn’t much distinction at a product attribute level.  Sometimes heritage and a brand story is all you have – and…