Thanks to OZ’s Tim Bradley for sending along news of the Toys “R” Us brand video from Cannes last week, a first in that it was created using Sora, Open…
Read More
Thanks to OZ’s Kacie Burton for sharing an article about an AI-based campaign from Pedigree, launched in New Zealand, which has captured an Outdoor Grand Prix at Cannes this week.The…
Read More
Brand mascots (just like advertising jingles) have grown a bit passé. As one marketing expert says, “Brands in the digital world can now connect with their customers directly through social…
Read More
Unsplash / Matt Foxx The New York Times recently discussed the concept of Journey, what we at OZ call a Deep Metaphor.Many people have grown tired of the word “journey.” As the…
Read More
Unsplash / Maddi Bazzocco Have you ever found that big-time social media influencers seem a little…phony? Here is a lesson in psychology and persuasion that explains why.New research published in…
Read More
Details on our new methodology, viZual Listening, which uses metaphor to help clients understand social media conversations.
Read More
Credit: Communication Arts Surrender is a choice. In North America, most local newspapers are in full white-flag mode, either because ownership wants to maximize profit at all costs, or because…
Read More
The Kentucky Derby, run this past weekend, is an example of how a legacy brand can maintain its traditions while also pivoting to remain relevant to a new generation.For decades,…
Read More
Interesting analysis here regarding the success of the toilet paper brand, Who Gives a Crap.According to the author, Who Gives a Crap has become a badge brand by making the use of…
Read More
A classic Harvard Business Review article focuses on how to make the most of a polarizing brand. Yes, some consumers may hate you. But rather than try to win them over, you might…
Read More
Unsplash / Jesse Orrico A common marketing challenge involves breaking through inertia. Getting people to do things they know they should do, but don’t – either because of laziness, status…
Read More
Fascinating new WARC article (subscription required) about the marketing challenges facing the insurance industry in the time of global warming.People in parts of the US especially prone to climate-induced natural…
Read More