Fascinating new WARC article (subscription required) about the marketing challenges facing the insurance industry in the time of global warming.People in parts of the US especially prone to climate-induced natural…
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Credit: Unsplash/J. Balla Photography Some pet parents seem to be increasingly obsessed with their dogs, which seems like a good thing. But is it?In a recent New York Times feature,…
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Olson Zaltman is appearing this week at The Quirk’s Event Chicago. You can catch us at our booth. Plus, OZ’s Hannibal Brooks will present this afternoon with Sean McCullough from…
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Credit: Macallan When is a bottle more than a bottle? When you’re buying a $50,000 whisky.Macallan and Bentley have paired up to produce a new high-end whisky whose container doubles…
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OZ’s James Forr was a guest of Dr. Djordjija Petkoski’s Legal Studies 2300 class this afternoon. He met with them to discuss a recent class assignment, which used ZMET techniques…
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Today we wrap up Qual360 at the Gallup Headquarters in Washington DC, where Olson Zaltman is a Gold Sponsor.Malcolm Brooks, Shelby Smith, and Lindsay Zaltman represented is there, and Malcolm…
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I love this new ad from Quaker Canada. A little bit schmaltzy, perhaps, but people dig schmaltzy in small doses. It is a touching little story.Nostalgia is a hot topic…
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Our Shelby Smith had the honor of speaking to the Brand Management class taught by Andrew Fournaridis at the University of Pittsburgh.
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How can a brand with no budget and no awareness create buzz? A little behavioral science can help.This comes from the newsletter of Jen Clinehens, a behavioral science specialist. The…
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One thing that unites humanity – regardless of skin color, religion, nationality, or political ideology – is that we are all lazy and gross.Not enough people wash their hands properly…
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Major brands spend craptillions of dollars every year for the right to appear in the Super Bowl, the media and pop culture event of the year. And why not? Last…
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