If you get in trouble with your Thanksgiving turkey this week, you can always turn to the Butterball Turkey Talk-Line.As this column from MIT Sloan argues, the Talk-Line, which was…
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Unsplash / Vlad Tchompalov Did you know you can get drunk on tonic water? OZ’s Shelby Smith recently spotted a discussion of the placebo effect. When a patron asks for a…
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Credit: MediaPost Thanks to Jerry Olson for sharing this article about how a change in packaging and iconography reversed the fortunes of a moribund candy brand, Bit-O-Honey.Spangler Candy acquired the…
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Today is the anniversary of Orson Welles’ 1938 radio broadcast of “War of the Worlds,” which offers a fascinating window into the mysteries of human psychology.The broadcast, if you are…
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Often in research consumers discuss how time affects their lives. Events from the past, dreams for the future, demands in the present. Our perception of time, as an enemy or…
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Courtesy: Associated Press The auto industry has been using implicit appeals for decades, of course, but one little known application had nothing to do directly with selling cars. It was…
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To mark World Mental Health Day, the UK’s Norwich City FC partnered with the suicide prevention organization Samaritans to produce a gripping video that has received overwhelming praise online. (Please note that the…
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Thanks to OZ’s Jake Wax for sharing a couple of links about how the Taylor Swift Effect has come to the National Football League.Swift, as rumor has it, recently began…
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OZ’s James Forr was a guest lecturer in Dr. Carey Morewedge’s Consumer Insights class last night at Boston University’s Questrom School of Business.
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OZ’s Matt Hancher will present about the power of metaphor at Pittsburgh AdWeek October 20 from 11-noon at the Pittsburgh Playhouse at Point Park University.
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One of the most fascinating examples of a brand doing social media right is the Northeast Ohio Regional Sewer District (https://twitter.com/neorsd) – the people who run the sewer system in…
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Our Kathy Shaw and Jake Wax will join Dr. Anthony Back from the University of Washington and Dr. Marian Grant from the University of Maryland to discuss how Deep Metaphors…
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