James Forr

Thanks to Jerry Olson for sharing this Fast Company column about the movie Air, which focuses on how Nike made Michael Jordan a metaphor.Nike created “airbag” technology for its shoes…

In his Consumer Behavior Lab podcast, Richard Shotton discusses the magic of Grey Goose Vodka.Vodka in its rawest form is almost an anti-sensory experience, lacking in color, flavor, or smell.  As…

One of the campaigns named to the 2023 WARC Effective 100 list is from an unexpected source – Meat & Livestock Australia, which regulates standards for meat and livestock management.In early 2021,…

Kraft Heinz’s latest ketchup campaign is inspired in large part by insights that emerged from social listening.The new “It Has to be Heinz” campaign dramatizes real-life behaviors that brand loyalists…

Credit: The Cultural Tutor (@culturaltutor on Twitter) The Twitter account @culturaltutor this week discussed how architecture influences our perceptions of characters in movies.  It probably influences perceptions of certain brands in the same…

The always entertaining “Under the Influence” podcast has an episode this season that discusses Royal Warrants.  These warrants are awarded to companies that supply goods and services to senior members of Britain’s…

Unsplash / Dipqi Ghozali We all unconsciously sabotage ourselves in certain ways – sometimes in big ways, sometimes in small ways. Have you ever sat awake in bed well past…

Thanks to OZ’s Kelly Willis for sharing news of an iconic American brand that has hit the skids – Tupperware.Tupperware blames its recent struggles on COVID and inflation, but every brand has…