Lindsay Zaltman will present “Leveraging the Power of Metaphor: How to Create Deeper Connections with Patients and HCPs” at the 2023 Intellus Worldwide Summit this afternoon in Philadelphia.
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OZ’s Head of Insights, James Forr, will speak in Dr. Djordjija Petkoski’s Legal Studies and Business Ethics class at the Wharton School this afternoon.
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Look what OZ’s Kathy Shaw made us do.She found this Wired article about brand communities – specifically, Taylor Swift’s brand community. In a hallmark of an especially tight community, her fans have adopted a…
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Josie Weiss / Unsplash We bought a dishwasher right before the holidays, but a month later the control panel lit up like a Christmas tree and it stopped running. When…
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OZ’s Shelby Smith welcomed Professor Jenna Lo Castro and a group of grad students from Point Park University to our office this week, where she conducted guest lecture about ZMET and…
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We learned a new word this week – “skeuomorph.” It is a form of metaphor. When you go to save something on your computer, you look for the floppy disk…
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James Forr will discuss ZMET with student’s in the Business, Excellence, Scholarship & Team (BEST) Program at Baylor University this afternoon.
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OZ founding partner Dr. Gerald Zaltman is the recipient of the inaugural Association of Collegiate Marketing Educators Association (ACME) Trailblazer Award for Impactful Contributions in Marketing. He will be recognized…
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Thanks to Jerry Olson for sharing a Fast Company column that is about, among other things, emotional decision making.The author, Anne Marie Squeo, loves her Tesla. It helps her live out her commitment to…
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We are proud to have been named one of Pittsburgh’s Best Places to Work by the Pittsburgh Business Times.Below is a photo from the awards ceremony at the Rivers Casino…
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Marketing Twitter has spent the week debating this new McDonald’s ad in the UK.What makes it “controversial,” at least among marketers if no one else, is that it sets aside a…
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