James Forr

Metaphors can convey brutal truths in a way that rational arguments cannot.It has taken new British Prime Minister Liz Truss only about six weeks to convince everyone of her incompetence.…

Thanks to OZ’s Kathy Shaw for sending along news about McDonald’s Adult Happy Meal rollout.  Apparently, since its introduction last week, it has been more popular than McDonald’s bargained for.…

Although global warming is a slow-rolling catastrophe for humanity, it ranks only 24th among the list of issues that Americans will consider when they vote in November. Most people aren’t…

Courtesy Unsplash/Pablo Heimplatz We're proud that the Olson Zaltman Z-Files is ranked #38 in Feedspot's list of the web's Top 100 market research blogs.

This summer I won a silent auction for a case of plant-based sausage for about $25. That’s dinner for a month at less than a $1/night – I was shocked…

Are you familiar with the book Six Word Memoirs?  In it, famous and not-so-famous people capture the meaning of their lives in six words.  For example, Aimee Mann wrote, “Couldn’t…

We’ll keep this simple.This research has been around for a few years, but it made the rounds on Marketing Twitter again this week and is always worth keeping in mind.…

A new study in the Journal of Marketing Research is exceedingly insightful. Or, perhaps better put, it is damn insightful.It is titled, “The Power of Profanity” and explores the impact…