James Forr

Just as the clothes make the person, the package makes the product.A recent study in the Journal of Marketing suggests that the optimal package design depends on both what the…

Jerry Olson shared this essay from The Guardian about the creeping trend of global ubiquity.The author, Kyle Chayka, uses coffee shops as his exemplar. Did you ever notice how many coffee shops look the…

This BBC article discusses how nostalgia cycles seem to have accelerated in recent years. Typically, nostalgia runs in 20-30 year cycles.  That is enough time for kids to become adults,…

c/o WARC Intuit knows something fascinating about Hispanic small business owners (SBOs) in the US and has turned that insight into an award-winning campaign.The business challenge was that many Hispanic…

It intrigues us that characters on South Park, Family Guy, and The Simpsons can get away with saying and doing things that would get many shows drummed off the airwaves overnight.  Does animation just…

Last week, we discussed a new holiday ad from Amazon that was sweet and tender and nostalgic. Here is one from the British brand JD Sports that takes a very…

Each holiday season, there are a few ads that stir strong opinions. One of them this season is Amazon’s “Joy Ride” ad.If you haven’t seen it, it features three elderly women on…

Thanks to OZ’s Kelly Willis for signal boosting Snoop Dogg’s internet-breaking marketing head fake.Snoop posted on Instagram that he planned to “give up smoke,” which most people took to mean…