James Forr

Credit: 1950sUnlimited / CC by 2.0 In some categories, there isn’t much distinction at a product attribute level.  Sometimes heritage and a brand story is all you have – and…

We love this new video ad for Montefiore Health System in the Bronx.  Montefiore is a national leader in transplants, so they are promoting that with a Hero’s Journey story…

Igor Omilaev/Unsplash Obviously, AI cannot feel emotion.  But it can make us feel emotions.  Think about your experience with chatbots.  Yes, “frustration” is one unintended emotion that can emerge from…

Richard Bell /Unsplash How do you persuade people to adopt a new behavior?  It can be a challenge – even though they may know they should adopt that behavior.Here is a lesson…

WARC suggests that reports of the news industry’s death have been greatly exaggerated.On one hand, local newsrooms are being gutted or shut down everywhere, but this also is a time of…

Credit: Zheka Kapusta / Unsplash IKEA’s has entered the secondhand furniture space. It is called IKEA Preowned and is getting a trial run in Oslo and Madrid. At the end…

Credit: Cannes Lions Cement would seem to rank as one of the most boring products, but one brand has proven that with a little imagination, that need not be the…

The business world is eagerly embracing AI, but that isn’t necessarily the case for consumers.  Or, to be precise, consumers might embrace AI if you don’t call it “AI.”Research in…

Credit: Hana Mara / Pexels OZ’s Jerry Olson shared an article about the evolution of Americans’ spending habits in 2024.  This is in the wake of McDonald’s and Starbucks announcing…

The Olympics begin this week. NBCUniversal has set an Olympic advertising record this year with $1.2 billion worth of ads booked. As an advertising venue, the Olympics are a tricky proposition,…