OZ’s Hannibal Brooks discusses how metaphor can help us explore the consumer psyche in The New Mainstream podcast, hosted by Mario X. Carrasco, co-founder of ThinkNow, an award-winning culturally-integrated market…
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Photo by Anna Shvets / Pexels OZ’s James Forr discusses how COVID-19 has affected consumers’ memories and the opportunities that presents for brands at the GreenBook blog.
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Unsplash / Alvaro Reyes In the February Quirk’s, researcher Susan Fader discusses the overlap (and divide) between user experience researchers (UX) and traditional market researchers. Fader argues a lack of…
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OZ’s James Forr will discuss our research into the mind of the sustainability entrepreneur this afternoon, February 8, 2021, at the Wharton School.
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Want people around you to feel safe? Wear a black mask.Via the OZ twitter feed….a Fast Company article on research into how people perceive you depending on what mask you…
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Ben & Jerry’s this month introduced a line of frozen dog treats – which sounds like an April Fool’s joke but it is not April, and it is true.One might wonder…
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Love this little BBC article about how brilliant design can create an entirely new category. The example: the Bic ballpoint pen.This is a device that most of us take for granted;…
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Behavioral Scientist has announced its most read articles of 2020. This one, entitled “Why Triggering Emotions Won’t Lead to Lasting Behavior Change” by Christina Gravert from the University of Copenhagen,…
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Radio is a difficult medium for which to write ad copy. You have no visuals to fall back on. All you have are words and sound to create a story…
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In the late 1970s, the Pittsburgh-based aluminum manufacturer, Alcoa, had a problem. The energy crisis had hit the US and Alcoa was living in fear of Americans discovering that it…
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A new article in the Journal of Advertising Research (available behind the WARC paywall) discusses the most effective strategies for 6-second ads.Obviously, you can’t tell much of a story in…
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