James Forr

What do you think of the logo changes above?  All else being equal, which of the changes is more effective?A study in the Journal of Marketing Research explored the difference between descriptive and…

Some schools in the US no longer teach much about history. Even fewer schools teach about the Holocaust. Now, an 83-year-old Holocaust survivor has partnered with a veteran game designer…

Justin Aikin / Unsplash How do “politically contested” products become more acceptable?  A recent article in the Journal of Consumer Research investigates the recreational cannabis market to find an answer.The…

Timothy Meinberg / Unsplash  We are comprised of two selves – the experiencing self and the remembering self. These two selves see happiness differently.UCLA Marketing Professor Cassie Mogilner Holmes discusses…

Image: Nicolai Berntsen/Unsplash When the economy slumps or a company hits hard times, the advertising budget is a frequent target. A recent study by Ehrenberg-Bass in the Journal of Advertising…

Andre Benz/Unsplash When you see people dressed in clothing that seems inappropriate for the weather, you may ask yourself, “Aren’t they cold?”  The answer is, possibly not.Women, in particular, have…

Image: Sketchplanations I saw an article about ablaut reduplication and it made my heart go pitter-patter.It sounds boring, but I’m not going to be wishy-washy about it -- this is no flim-flam.…

Why are bronze medalists so happy?Andrea Luangrath, Assistant Professor of Marketing at the University of Iowa, and her colleagues recently replicated a 1995 study that suggested Olympic bronze medalists demonstrate greater happiness on…

Unsplash / Quinten de Graaf William Wrigley started out in the soap business. When a vendor placed a large order of soap, he would throw in some free chewing gum…

Scotland is one of the few nations in which Coca-Cola is not the leading brand of carbonated soft drink. Instead, the leader in that country is Irn-Bru (pronounced “Iron Brew”).…

Would you donate an organ to someone you have never met?A new tool from Montefiore Health System in New York combines technology, psychology, and storytelling to help those in need…

An article at Fast Company discusses why marketers should consider breaking traditional semiotic rules when choosing colors for their new brands or brand relaunches.For example, as the author mentions, blue…