Unsplash / Lauren Gray Sometimes, deep down, people don’t want things to be easy. A recent article in the Journal of Consumer Research argues that “exerting extra effort makes people feel…
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One of the most famous campaigns in advertising history is the so-called “Crying Indian,” created by the Ad Council and Keep America Beautiful to mark Earth Day in 1971. The PSA ran for years…
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This “Under the Influence” podcast is a couple of years old but it still contains some mind-bending ideas about the ways in which self-driving cars could have a ripple effect…
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Olson Zaltman will appear at Booth 124 of the TMRE Conference in Nashville November 15-17. Our Malcolm Brooks and Hannibal Brooks will appear on the main stage at 2:50 pm…
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Here is a great example of how a brand found white space in a category, while simultaneously making itself culturally relevant: TikTok.The article linked above was published by TikTok; nonetheless, it is…
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Mastercard has delivered an interesting mix of brand purpose and multi-sensory branding with its new Touch Card, designed for people who are blind or significantly visually impaired.Mastercard has been a pioneer…
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IKEA has been named a winner of an APG Creative Strategy Award for a clever UK campaign promoting sleep – “Tomorrow Starts Tonight.”Along with many traditional retailers, IKEA was losing ground to…
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Luca Bravo / Unsplash Richard Smith from our global partner in Great Britain, Cappucino Research, and Dr. Anindita Banerjee from our global partner in India, Meta4Sight, have published two articles…
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The American Marketing Association (AMA) has named Olson Zaltman’s founding partner, Dr. Jerry Olson, winner of the 2021 Charles Coolidge Parlin Marketing Research Award, which recognizes leadership in the marketing…
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James Forr’s commentary, “Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging” appeared in MediaPost’s MediaDailyNews on September 14.
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Tom Strecker / Unsplash James' Forr’s article, “‘Living’ Brands: Getting Macs and Avoiding Noids” appeared on the GreenBook blog on August 17.
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Ian Schneider / Unsplash A lively debate in the marketing community today centers on the usefulness of brand purpose. Some like Keith Weed, former CMO at Unilever, is a true…
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