James Forr

Courtesy Bo McCready (@Boknowsdata) Just as marketing and culture can be intertwined, so is art and culture. In that light, the graphic above about film genre popularity (from 1910-2018) is fascinating.  Thrillers and…

Thanks to OZ’s Joe Plummer for sharing this research by Dr. Lindsey Cameron of Wharton, who has published a paper that explores the mind of the ride-hailing driver.Cameron’s hypothesis was…

For the next five minutes or so, Wordle will remain the hottest thing on the web.  Wharton Professor of Marketing Cait Lamberton explains why this is a perfect game for…

 A boutique running store in Paris called Distance recently took advantage of some news headlines with a clever guerilla marketing campaign.This summer, Paris lowered its speed limit to 30 km/h…

Homestead Creamery is a local Virginia dairy that uses its packaging not only to promote sustainability, but also as part of its brand image.Homestead’s milk bottles are old-school glass. As…

A holiday example of the limits of brand purpose came from the ethical chocolate brand Tony’s Chocolonely.Tony’s sells advent calendars, complete with candy.  In order to illustrate a point about…

Emma Young from the British Psychological Society has captured insights from recent research into mixed emotions.Sometimes an experience can make you feel a single emotion.  But at other times, you…

Unsplash/Danielle Cerullo Nature has published a massive study, led by Wharton’s Katy Milkman, examining which behavioral science nudges are most effective at encouraging people to do something they know they should do but…

Unsplash / Lauren Gray Sometimes, deep down, people don’t want things to be easy. A recent article in the Journal of Consumer Research argues that “exerting extra effort makes people feel…