The brilliant Under the Influence podcast recently featured two episodes about “Don’t Do It” advertising. It discusses examples of campaigns that have successfully convinced people not to do something.One twist…
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It is difficult to ask consumers to predict what they will do in the future. Well, you can ask. But you won’t necessarily receive an accurate answer, especially when people…
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OZ’s James Forr discusses research about how logos affect brand perceptions in a new GreenBook article.
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Thanks to my colleague Tim Bradley for discovering an article about the formative impact of fairy tales.The authors apply their research to hypothesize about the surprisingly successful Ukrainian resistance. They argue…
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Imagine you were PlayStation and you had the insight that people use games, in part, to escape from the drudgery of everyday existence. How would you bring that to life…
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OZ’s James Forr and Joe Plummer, along with Kristin Carrillo from Del Monte Foods, will present a paper entitled “The A-B-4C Model of Winning Advertising” at the Advertising Research Foundation’s…
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Rob Hampson / Unsplash Just like you’re not you when you are hungry…you’re not you when you are on your phone. (Or maybe you are.)Research led by Shiri Melumad at…
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Under the category of “Words Matter”….YouGov recently ran a poll that revealed that only 37% of Americans agree that “K-12 schools should be allowed to mandate vaccines for their students.”YouGov was so…
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Lindsay Zaltman helped FutureBright Group, our global partner in Istanbul, open “Turkey’s First Subconscious Imagery Exhibition: Return to Essence.” A culmination of 1,200 ZMET interviews, the exhibit of participant imagery…
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Mario Gogh / Unsplash OZ’s James Forr has co-authored a paper with Dr. Melvin Prince from Southern Connecticut State University. It is titled, “Metaphor Elicitation: A New Way to Assess…
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A Super Bowl ad that has stuck with me is “Seen on Pixel” from Google.The ad highlights Real Tone, which is the culmination of years of development efforts to ensure…
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