OZ’s Hannibal Brooks and Malcolm Brooks have published, “Lead By The Nose: It is Time to Embrace Scent Advertising” in the GreenBook market research blog.
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Sophia Yanik has won a 2021 Young Professionals Grant from the Qualitative Research Consultants Association (QRCA). The grant promotes young researchers’ careers with access to networking and educational sessions at…
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Matt Hancher will represent Olson Zaltman at the virtual gala for the 2020 Quirk’s Marketing Research and Insights Excellence Awards. We are a finalist for the second year in a…
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OZ’s James Forr will discuss our ZMET research on sustainable innovation in a virtual guest lecture at the Wharton School.
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OZ’s Caroline SIlla and James Forr will discuss ZMET at a virtual guest lecture at the Haslam Business School at University of Tennessee.
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Sophia Yanik will be a guest lecturer for MBA classes at Kennesaw State University's Coles College of Business on September 16.
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OZ’s Gretchen Barton discusses our research into the mind of the Gen Z non-voter in this article by Olga Khazan in The Atlantic.
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Why can it be so difficult for business professionals to ask for help, and what is the best way to do it? Learn about the 3Ms of asking for help…
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OZ’s James Forr and Dr. Djordjija Petkoski from Wharton discuss our ZMET research into the mind of sustainability innovators. The Awaken 2020 webinar is hosted by the Buffalo Center for…
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Hannibal Brooks and Malcolm Brooks have written about the subtle power of brand mascots at ESOMAR Research World.
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Olson Zaltman’s Hannibal and Malcolm Brooks discuss their careers and talk marketing and behavioral science as guests on Episode 3 of the #BlackProfessionals Project.
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OZ’s Hannibal and Malcolm Brooks are profiled in the University of Virginia’s McIntyre Business School alumni publication.
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