Olson Zaltman's managing partner Jerry Olson will present a talk entitled, "A Metaphor Approach to Brand Meaning" at the 2017 North America Conference of the Association for Consumer Research in San…
OZ's Jessica Kukreti will present at the virtual QRCA Mini-Conference on Artificial Intelligence, which runs from 12:30-5:30 EDT on October 20. Registration is still open.
Olson Zaltman's Abigail Rendin and Randy Adis will be in attendance at the 2017 Corporate Researchers Conference at the Swissotel in Chicago October 16-18.
Olson Zaltman Insight Director, Abigail Rendin, will be visiting the University of Tennessee - Knoxville as a guest lecturer to speak for to students in a Marketing Insights Class.
Gerald Zaltman will speak at a workshop titled, "Capitalism and the Senses" sponsored by the Business History Initiative at Harvard Business School on Thursday, June 29.
Olson Zaltman's Head of Insights, James Forr, will speak at a luncheon of the Puget Sound Research Forum Thursday, June 15 at 11:00 am PDT at the Lake Union Cafe in Seattle.
Olson Zaltman's Head of Insights, James Forr, will speak at the VT/NH Marketing Group's 29th annual conference on Wednesday June 7 from 10:45-11:45 am ET at the Radisson Hotel in…
Olson Zaltman's Dianna Feng will speak at TedX Pittsburgh at the Byham Theater on Sunday, June 4. The event begins at 11:30 am. Dianna will discuss how different sociocultural backgrounds…
Andrew Baron, Gerald Zaltman, and Jerry Olson have published an article, "Barriers to Advancing the Science in Practice of Marketing" in the Journal of Marketing Management. This article identifies common practices…
Olson Zaltman's Head of Insights, James Forr, will host a QRCA Qcast about memory and its implications for market research on Thursday, May 4 from 12-1 pm ET.
Olson Zaltman's Head of Insights, James Forr, will address the Summit of the Philadelphia chapter of the Qualitative Research Consultants Association (QRCA) Friday April 21 from 10-11 am ET at…