Mikhail Gorbachev died yesterday. In the West, he is remembered as a visionary who helped bring an end to the Cold War. In Russia, he is reviled as the man…
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The image above is how Yeezy Gap clothing is being displayed in store. When Kanye West first saw the clothes displayed on hangers, he became upset and instead demanded that…
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You may have heard about Blake Lemoine, the engineer Google recently fired for telling the Washington Post that a Google AI bot, LaMDA (Language Model for Dialog Applications), had become…
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This is a very simple outdoor ad that is capturing some attention on Marketing Twitter. It’s for a new watch that has emerged from a partnership between Timex and the…
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Unsplash/John Barkiple The book Nudge, by Thaler and Sunstein, introduced marketers and others to the idea of nudges. However, the hype around the book almost suggested nudges were like magic. …
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A new study in the Journal of Consumer Research study demonstrates just how well gamification – specifically, the tracking of streaks – can spur repeat behavior.If you are into Wordle…
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Manu Ros / Unsplash The online debate over the benefits of purpose marketing continue with Andrew Tenzer’s column in Marketing Week. It also is a useful discussion about research design.Tenzer…
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Ben Koorengevel/Unsplash The Library of American Broadcasting at the University of Maryland has created a virtual exhibit that highlights the history of broadcast jingles. It’s called “The Lost Art of…
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Sometimes brands want to reflect the emotions and associations people already have with a product category, but other times a brand can use those category insights to figure out where…
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Minnie Zhou / Unsplash Most parents name their children after family members or famous people, or they simply find a name that just sounds nice coming off the tongue. But…
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Some marketing experts have been highly critical of San Pellgrino’s new can.Judged in isolation, the new can seems fine. As the article linked above states, the can, “transitions from a traditional barrel can…
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