Z-Files

Ukrainians are proving themselves to be skilled communicators, and they have mobilized nearly the entire world around their cause. This online video from the Armed Forces of Ukraine highlights the extreme bravery…

Under the category of “Words Matter”….YouGov recently ran a poll that revealed that only 37% of Americans agree that “K-12 schools should be allowed to mandate vaccines for their students.”YouGov was so…

A Super Bowl ad that has stuck with me is “Seen on Pixel” from Google.The ad highlights Real Tone, which is the culmination of years of development efforts to ensure…

Courtesy Bo McCready (@Boknowsdata) Just as marketing and culture can be intertwined, so is art and culture. In that light, the graphic above about film genre popularity (from 1910-2018) is fascinating.  Thrillers and…

Thanks to OZ’s Joe Plummer for sharing this research by Dr. Lindsey Cameron of Wharton, who has published a paper that explores the mind of the ride-hailing driver.Cameron’s hypothesis was…

For the next five minutes or so, Wordle will remain the hottest thing on the web.  Wharton Professor of Marketing Cait Lamberton explains why this is a perfect game for…

 A boutique running store in Paris called Distance recently took advantage of some news headlines with a clever guerilla marketing campaign.This summer, Paris lowered its speed limit to 30 km/h…

Homestead Creamery is a local Virginia dairy that uses its packaging not only to promote sustainability, but also as part of its brand image.Homestead’s milk bottles are old-school glass. As…

A holiday example of the limits of brand purpose came from the ethical chocolate brand Tony’s Chocolonely.Tony’s sells advent calendars, complete with candy.  In order to illustrate a point about…

Emma Young from the British Psychological Society has captured insights from recent research into mixed emotions.Sometimes an experience can make you feel a single emotion.  But at other times, you…

Unsplash/Danielle Cerullo Nature has published a massive study, led by Wharton’s Katy Milkman, examining which behavioral science nudges are most effective at encouraging people to do something they know they should do but…

Unsplash / Lauren Gray Sometimes, deep down, people don’t want things to be easy. A recent article in the Journal of Consumer Research argues that “exerting extra effort makes people feel…