One of the most famous campaigns in advertising history is the so-called “Crying Indian,” created by the Ad Council and Keep America Beautiful to mark Earth Day in 1971. The PSA ran for years…
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This “Under the Influence” podcast is a couple of years old but it still contains some mind-bending ideas about the ways in which self-driving cars could have a ripple effect…
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Here is a great example of how a brand found white space in a category, while simultaneously making itself culturally relevant: TikTok.The article linked above was published by TikTok; nonetheless, it is…
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Mastercard has delivered an interesting mix of brand purpose and multi-sensory branding with its new Touch Card, designed for people who are blind or significantly visually impaired.Mastercard has been a pioneer…
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IKEA has been named a winner of an APG Creative Strategy Award for a clever UK campaign promoting sleep – “Tomorrow Starts Tonight.”Along with many traditional retailers, IKEA was losing ground to…
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Ian Schneider / Unsplash A lively debate in the marketing community today centers on the usefulness of brand purpose. Some like Keith Weed, former CMO at Unilever, is a true…
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Photo: Isaac Ibbott / Unsplash Thanks to Nancy Cox, friend of the OZ family, for sharing a recent study that discusses the effect of music on the brain.This new research…
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What do you think of the logo changes above? All else being equal, which of the changes is more effective?A study in the Journal of Marketing Research explored the difference between descriptive and…
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Some schools in the US no longer teach much about history. Even fewer schools teach about the Holocaust. Now, an 83-year-old Holocaust survivor has partnered with a veteran game designer…
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Justin Aikin / Unsplash How do “politically contested” products become more acceptable? A recent article in the Journal of Consumer Research investigates the recreational cannabis market to find an answer.The…
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Timothy Meinberg / Unsplash We are comprised of two selves – the experiencing self and the remembering self. These two selves see happiness differently.UCLA Marketing Professor Cassie Mogilner Holmes discusses…
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Image: Nicolai Berntsen/Unsplash When the economy slumps or a company hits hard times, the advertising budget is a frequent target. A recent study by Ehrenberg-Bass in the Journal of Advertising…
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