Z-Files

Does it matter if you like your doctor? Research from Stanford suggests that it does.In one study, patients received a pinprick test, like the ones you get when you are…

Many advertisers talk about their commitment to sustainability and the environment and, in turn, many consumers have grown skeptical of those claims. If you are a marketer, how can you…

Jerry Olson is fond of saying that the value of a handmade rug comes as much from its beauty as from its flaws. Small imperfections suggest something made by hand…

I get chills every time I hear the “I Have a Dream Speech.”  It’s more than just the message, which is extremely powerful in its own right. It is something…

Chicago’s Booth School of Business is discussing some new research about the ways in which we misinterpret data. — the results of which explain why the Henri Poincare quote above…

Welcome to 2019.  AdAge took a look back at the year gone by and compiled its list of the Top 10 ads of 2018.At the top of the list is…

This week is the 50th anniversary of Apollo 8, which was the first NASA mission to orbit the moon.  It also produced the photograph above, called “Earthrise,” which revolutionized the…

An ad that is banned from TV has been rated one of the best this holiday season.Kantar Millward Brown has assessed 22 UK holiday campaigns using social media listen, qual…

Sometimes companies in the B2B space dismiss the importance of branding under the assumption that customers purchase just on price and quality and nothing else.Big Ass Fans has a different…

Fear or Hope? How about both?Thanks to Olson Zaltman’s Joe Plummer for sharing this article on a new study from Wunderman Health that discusses how best to promote behavior change…

The global brand consultancy Prophet recently released its list of the Top 10 brands most relevant to Millennials.  The list contains a lot of the usual suspects such as Apple,…

This may sound like a political issue but it is really a marketing issue.Many of us have read George Lakoff’s research on framing, metaphor and persuasive communication.  Elizabeth Warren apparently…