Z-Files

Thanks to OZ's Randy Adis for sharing details of the so-called speech-to-song illusion, which is examined in a new paper in the journal PLOS ONE.Our brains have “word detectors” and…

An Ad Council campaign designed to persuade employers to hire young people who lack a higher education or traditional work experience has won the Grand Prix of the Effective Innovation…

Thanks to OZ's Joe Plummer for sending this article from Gord Hotchkiss about the psychology of trolling.Why do people say horrible things online – things they likely would never say…

Two great examples of how out-of-home marketing can generate interest and build brands. (These are not new cases, but they are new to us…and therefore perhaps new to you.) Battersea…

Thanks to Olson Zaltman's Tim Bradley for sharing an article from The Guardian in which the British charity Macmillan Cancer Support warns of the drawbacks of using battle metaphors to describe patients’…

Six-second ads fascinate me – largely because of how good many of them are.  It doesn’t seem like you should be able to tell much of a story in that…

The death throes of an industry?    Normal  0          false  false  false    EN-US  X-NONE  X-NONE                              …

WARC has announced its shortlist for its Effective Use of Brand Purpose Award. One of the campaigns recognized is Vaseline’s US campaign, “The Vaseline Healing Project.” The campaign has been running for…

    Normal  0          false  false  false    EN-US  X-NONE  X-NONE                                            …

A Bronx nursing home is employing “reminiscence therapy programs” to help residents who suffer from age-related memory loss. To coincide with the start of the baseball season, it is currently using…

Black Panther has eclipsed the $1B mark at the box office globally.  The movie, about the king of the fictional African nation of Wakanda, can be characterized as an example of Afrofuturism – “the…

I wrote about Johnnie Walker’s “Striding Man” metaphor a couple of weeks ago, so it caught my attention last week when the brand announced it was replacing that logo with…