This is how you live your brand purpose.Deutsche Telekom just won the Grand Prix in the Tech category at the WARC Media Awards. The company’s key brand message is “life…
Read More
I thought I was the only one. This Apple commercial has sparked boundless quantities of online rage. There is an entire reddit forum (tastefully titled, “F*** this commercial!”) dedicated to it. I’ll admit,…
Read More
I stumbled upon this product – Duke Cannon soap – in the grocery store last week. The awesomeness stopped me in my tracks. The New York Times today describes why…
Read More
The American Marketing Association has published an article that serves as a valuable primer on behavior economics (or, if you prefer, “behavioral science”) and its impact on marketing. As Joel Rubinson…
Read More
Audi last fall introduced its “Clowns” campaign. It was a departure from Audi’s traditional straightforward, earnest communication — and it is working. This campaign uses a troop of clowns to symbolize…
Read More
You really wanted to drop your phone. Thanks to our Olson Zaltman colleague Tim Bradley for sharing an article in the October 2017 Journal of Marketing Research that suggests that…
Read More
It is this one, right here. As part of a settlement with the US federal government, tobacco companies…
Read More
What are the limits of self-improvement – and of the human mind? Here is a Wall St. Journal feature about a very intelligent young man who went about testing the…
Read More
Olson Zaltman has just published an article on Medium about the perils brands face when wading into political issues. Exhibit A: Papa John’s. Its CEO John Schnatter has been quite…
Read More
Nothing breakthrough here, just a primer on confirmation bias. In short, we see the world not as it is, but as we think it is or as we want it…
Read More
The New York Times features a set of ads for the new Toyota Camry – same campaign, same car, but different ads depending, in part, on your race and ethnicity.…
Read More