Thanks to Jerry Olson for sharing this article about marketing to seniors. The author makes an interesting point – that efforts to combat the negative perceptions of aging can backfire…
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A once iconic brand, Victoria’s Secret is really struggling – getting weaker by the day, as one analyst puts it. L Brands eliminated Victoria’s Secret’s swim wear and apparel lines,…
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In recognition of Earth Day, Brand Keys has released its list of the greenest brands in America. Being seen as green is much more difficult because so many brands are…
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This article from the New York Times this weekend was a bit unfocused, but it touched on two different trends among teenage girls – girls who, in a decade or…
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The Advertising Research Foundation announced its 2017 Ogilvy Award winners this week and the Grand Winner was Nike’s “Take on TJ” campaign. This campaign was in support of Nike’s “Gear…
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The 2016 IPA Effectiveness Awards were recently announced and the Grand Prix Winner was John Lewis, a retailer whose holiday adverts have become part of the culture in the UK.…
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A recent study attempted to map how :15 video ads on various online platforms affect activity in the brain. One of the insights is that “health food, coffee and hospitality…
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Love this commercial from Sonos that ran during the Grammy’s – Wake Up the Silent Home There is a cultural story at work – it is increasingly common to be…
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Fundamentally, the neighborhood bicycle shop is only a little different than it was when the Wright Brothers were building bikes -- before they got into airplanes. But it might not…
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A study just published in the journal Personality and Individual Differences explores the topic of playfulness in adults and even implies it could be an addition to the “Big Five”…
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Augmented reality, after close to a decade of hype and promise, is finally making a bit of a splash in the children’s toy market this holiday season. In case you…
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