Z-Files

Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4 "Christmas" or "Holiday"? A marketing communications company has studied which email subject lines lead to the best open rates around the holiday season. “Happy Holidays” is an inclusive greeting…

There are lots of reasons to be an IKEA fan.  This new ad is one of them.

Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4 Shaping parliament, shaping society Do the seating arrangements in our legislative bodies shape (or reflect) how our societies are governed? The architecture firm XML, based in Amsterdam, has published…

This is one of the more interesting stories I have read this election season – “Donald Trump Talks Like a Woman.” Although Trump is hyper-masculine in his rhetoric and, unfortunately,…

Abercrombie & Fitch has been, for years, a highly polarizing brand – kind of a “mean girls” brand.  Many teenagers loved it; many others loved to hate it. However, in…

As we (thankfully) near the end of the 2016 presidential campaign,  a couple of ideas for increasing voter turnout (and civic responsibility, in general) from the pages of the New…

Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4 Ending the pernicious problem of public poop Thanks to Jess Kukreti of Olson Zaltman for sharing this NPR story on the Global Sanitation Fund’s efforts to eliminate open defecation…

You see them on your Facebook feeds.  You see them in market research.  The people who think nothing good has happened since 1981. The people who hate everything. This article…

Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4 One small step for VR... Some clever and innovative marketing from a company you might not necessarily expect it from – Lockheed Martin, the global aerospace and defense giant.…

Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4 When life is work Thanks to Tim Bradley for sending this article about the science of work – specifically how much time you spend at work and HOW you…

Tito Texidor / Unsplash The recent spike in the popularity of superheroes in the US (and perhaps globally – I am not sure) fascinates me. Perhaps it is a reaction…

Normal0falsefalsefalseEN-USX-NONEX-NONEMicrosoftInternetExplorer4 Here is an interesting take on the broader implications of the Pokemon Go phenomenon.  Jason Anderson – who managed business intelligence teams at Microsoft Xbox and founder of Datagame,…