It’s pretty uncommon to get calls from multiple friends about a series of commercials. But in the past week three separate people have called to ask me “why do I…
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An article in the New York Times discusses the success of Southwest Airlines and the strategic challenges it faces in the future. When journalists write about Southwest, they typically credit…
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Why is an ice cream scoop priced at $7.66 seen as a better deal than THE SAME ICE CREAM SCOOP priced at $7.22? A study by OZA’s old friend Robin…
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From Scientific American, new discoveries about why we remember some things...and why we forget other things.
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Thanks to the Associated Press for this one. Consumers are swearing off high fructose corn syrup, so the Corn Refiners Association has applied to the U.S. Food & Drug Administration…
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An article in the Harvard Gazette explains how touch can unconsciously influence thought, feeling, and emotion. Obviously, this is of particular relevance for product and package designers.
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The American politics version of the OZA Files: An article about Barack Obama’s ongoing use of a Journey metaphor (specifically a metaphor about driving a car) to persuade people to…
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Last Sunday’s New York Times featured two articles of particular interest. One article dealt with the marketing of The Economist. How can a magazine filled with sometimes dense articles about…
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Daniel Pink has a new book called Drive: The Surprising Truth About What Motivates Us. Pink, as you may know, profiled Jerry Zaltman and ZMET in Fast Company many years…
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A couple of us at OZA were having a discussion about the popularity of two ultra-masculine ad campaigns: The Old Spice campaign from Wieden & Kennedy, which has been a…
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So let’s say you have built a brand around the marriage of design and technology, while simultaneously embodying user-friendliness. Then let’s say you come out with a new product that…
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