Z-Files

...Lady Gaga, of all people. The above blog entry discusses how she has built a community of fans who are deeply loyal to her “brand.”  And, of course, it goes…

The Wall Street Journal broke down the minutiae of Tiger Woods’ apology speech last week.  Please click on the image above for the full-sized graphic. This graphic illustrates the cocreation…

Here is an article from the Wall Street Journal that discusses what some experts believe is a serious flaw in Burger King’s marketing strategy. In summary, Burger King has targeted…

We have several takes on Toyota's recent troubles. First, the business perspective, thanks to an article forwarded by Vanessa Cordova of OZA. Next, the cultural perspective from the Wall Street…

An article in Tuesday’s NY Times Science section explores embodied cognition. The article highlights a recent study in the journal Psychological Science that finds when people are asked to think…

Thanks to Nick Kimminau of OZA for calling my attention to this article on the movie Avatar, whose storyline is a metaphor for, well, seemingly everything!  It’s a powerful example…

I just completed Malcolm Gladwell’s new book, What the Dog Saw.  Lately there has been a bit of an anti-Gladwell backlash in some circles, apparently because he writes too coherently…

Here is a blog post from a Xerox researcher, who discusses the various conceptual metaphors people use to think about the web. He dwells specifically on the limitations of and,…

There is an excellent sportswriter out here in Kansas City, Joe Posnanski, who blogs about all kinds of things – sports, of course but also pop culture, technology, and advertising. …

Happy New Year! Here is a column from Drew Westen, a consultant who wrote an excellent book about the emotion of political decision-making titled The Political Brain. This column attributes…

This is a recent article about a relatively new “green” business.   A company called Gazelle apparently is doing quite well encouraging people to recycle their unwanted electronics for cash. They…

A piece from Jonah Lehrer (author of How We Decide and Proust was a Neuroscientist) about the cognitive benefits of travel.