James Forr James Forr

Seeing through a different lens

A Super Bowl ad that has stuck with me is “Seen on Pixel” from Google. The ad highlights Real Tone, which is the culmination of years of development efforts to ensure that Google’s camera technology accurately represents all skin tones.

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James Forr James Forr

Changing times, changing culture

Just as marketing and culture can be intertwined, so is art and culture. In that light, the graphic above about film genre popularity (from 1910-2018) is fascinating.

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James Forr James Forr

Why Wordle?

For the next five minutes or so, Wordle will remain the hottest thing on the web. Wharton Professor of Marketing Cait Lamberton explains why this is a perfect game for this moment in our culture.

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James Forr James Forr

Breakin’ the law

A boutique running store in Paris called Distance recently took advantage of some news headlines with a clever guerilla marketing campaign.

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