Seeing through a different lens
A Super Bowl ad that has stuck with me is “Seen on Pixel” from Google. The ad highlights Real Tone, which is the culmination of years of development efforts to ensure that Google’s camera technology accurately represents all skin tones.
Changing times, changing culture
Just as marketing and culture can be intertwined, so is art and culture. In that light, the graphic above about film genre popularity (from 1910-2018) is fascinating.
Sharing a ride, making a friend…or not
Thanks to OZ’s Joe Plummer for sharing this research by Dr. Lindsey Cameron of Wharton, who has published a paper that explores the mind of the ride-hailing driver.
Why Wordle?
For the next five minutes or so, Wordle will remain the hottest thing on the web. Wharton Professor of Marketing Cait Lamberton explains why this is a perfect game for this moment in our culture.
Breakin’ the law
A boutique running store in Paris called Distance recently took advantage of some news headlines with a clever guerilla marketing campaign.
“Creatively brave, possibly misjudged”
Homestead Creamery is a local Virginia dairy that uses its packaging not only to promote sustainability, but also as part of its brand image.