Thinking Deeply


Why Olson Zaltman? Because we listen. When you listen—and think deeply about what you hear—the possibilities are endless.



Industry-Leading Toolset

Our approach illuminates the deep orientations that form the bedrock of consumers' thoughts and feelings. Each of our industry-leading tools is built around deep meaning, so our clients can lift the largest possible lever in their marketing efforts.


In-Depth Interviews


Concept Development

Implicit Association

Insight Alignment



Global Presence

In addition to in-house multi-language project support, we lead a network of global partners certified in our methods. 



Our Clients

Our clients—many in the Fortune 100—work to reinvent their worlds and themselves, and are interested in addressing big challenges in smart ways.