IN THE WORLD OF INSIGHTS, OUR BRILLIANCE IS REVEALING YOURS
We go beyond traditional research to reveal deeper insight into your business issues — which leads to bigger and better results.
TRADITIONAL MARKET RESEARCH LEAVES YOU IN THE DARK
Why don't our customers do what they say they will?
How can we stand out in a crowded marketplace?
Can our brand ever recapture its original spark?
OZ METHODS ILLUMINATE THE UNCONSCIOUS MIND, SO YOU CAN:
ZMET
Discover and plug into your consumers' unconscious mental frames
IAT
Quantify your brand's most important associations
MobE
See your consumers' world through their eyes
Simile
Measure the metaphors that shape your success
MindMap
Map strategic decisions in the light of consumers’ revelations
THE FIRST WAVE
In 2020, Olson Zaltman teamed up with a group of Wharton Business School students determined to help their friends and colleagues on the frontlines of the pandemic. OZ helped reshape their messaging to incorporate metaphor, driving fundraising to new heights, and stimulating engagement.
Olson Zaltman has been enlightening the world for 25+ years, ever since its founding in Harvard's Mind of the Market Lab.