The Greatest TED Talk Ever Sold: Olson Zaltman's TED debut
An image like this could represent your customers' unconscious thinking.
Wouldn’t you like to understand your customers more deeply? OZA helps firms in all industries understand the mind of the market.
Olson Zaltman Associates uses ZMET® and other research methods to bring deep consumer insights and actionable results to the world's leading companies and brands. We have conducted nearly 500 ZMET studies in 30+ countries in languages ranging from Arabic to Zulu.
Article: Harvard Business Review
Dr. Kimberlyn Leary uses ZMET to understand how executives feel about business negotiations.
Olson Zaltman's James Forr and Elizabeth Carger highlight marketing issues in the news
The Olson Zaltman Newsletter
How Customers Think
Founding partner Gerald Zaltman's bestseller on the mind of the market
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