QUANTITATIVE TOOLS
Your business challenge may need to be examined through multiple lenses. Many of our clients supplement their qualitative research, such as ZMET, with quant assessments.
Your Olson Zaltman team can help with that, and can help synthesize all of those insights into recommendations.
Clients have used these tools alongside ZMET or IAT, or as standalone research, for insights into package design, communications, and new product development.
Our suite of quantitative tools includes:
Conjoint Analysis
Maxx-Dif
Paired Choice
Ranking
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