TOOLS OVERVIEW

Olson Zaltman is proud to offer a diverse and powerful slate of insight tools to help you shed light on your most confounding black boxes - and emerge victorious.

ZMET in-depth qualitative exploration

ZMET

In-depth qualitative exploration that reveals both conscious and unconscious thought, illuminate consumers' mental frames at the deepest level possible while shining a broad light on all other associations. Mind Maps provide a visual, tactical illustration of these connections.

An online ethnographic approach that helps us observe and interpret consumer behavior

MobE

In-context observation and interactions with people in their most emotionally relevant environments are integrated with ZMET® methodology to produce rich, nuanced understanding that can highlight both major and subtle behavioral trends.

Understanding how consumers interpret advertising and communication messages

ZMET CD

Products, messaging concepts and other execution types are skillfully tested against people's unconscious emotional drivers, identifying the meaning consumers co-create when viewing it through their own psychological lens.

Using the Implicit Association Test to measure brand meaning and the impact for communication

IAT

The Implicit Association Test quantitatively measures how strongly people's thoughts are associated with key variables like your product, brand and communications. 

Quantitative Insight that measures the prevalence of Deep Metaphors and their expressions in the minds of consumers

Simile

A blend of quantitive insight, image database, and ZMET wizardry that allows rapid deep metaphor analysis - well suited to brand-tracking, segmentation, and consumer experience.

Helping clients bring consumer insights and consumer psychology int action via innovation, strategy, and communication

Immersion Workshops

It's not enough to deliver the best research and insights; we cap each project with a presentation-meets-workshop that unpacks our findings, integrates them into your existing understanding, and delivers actionable steps  for you to put the new insights to use. 

viZual Listening

We don’t just count words. We analyze the metaphoric imagery and language people use in social media conversations.  The patterns of those metaphors reveal the most important themes, relevant spaces and opportunities for your business.  

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Quantitative Tools

Supplement your qualitative research, such as ZMET, with quant assessments, with insight helpfully synthesized into recommendations by your OZ team. Options include: Conjoint analysis, Max-diff, Paired choice, and Ranking.

Education Modules

Our curated collection of "lunch-and-learn" modules is designed to deliver a fun and immersive educational experience for your team - we'll share our research and expertise on topics including "Health & Wellness as seen by Gen Z", "The Effect of Memory on Market Research", "A Guide to Gamification", and "Applying Fun to Your Brand"  with more consistently added!

Best Practice Workshops

We will work with you to customize an engaging, interactive workshop where your team discusses our insights, and then takes the first steps toward implementing fresh ideas rooted in your new understanding of the mind of the market.