OZ SCHOLAR
LEARNING SERIES
What if we told you that you only know 5% about your consumers…
LEARN FROM THE BEST:
As the experts in the science of human behavior, we have curated immersive learning experiences that give you the opportunity to build talent and capabilities in mind science.
BE THE BEST:
Through OZ Scholar’s guided sessions, we help you uncover what’s going on in the other 95% of your consumers’ minds.
OZ LEARNING MODULES
The following modules can be designed separately or combined for your team’s deeper understanding and application. Each can be done in shorter lunch-and-learn formats or larger half-day workshops.
Metaphors: Metaphors are everywhere and everything. They shape our thinking, often without us knowing it. Metaphors are your brands’ new IP.
Consumer Relationships: Understand the intricate relationships that exist between your brand, consumer and the myriad of influencers on their emotions and decision-making.
Experience: Understand how to create a multi-sensory brand experience that your consumers WANT to be a part of.
Emotion: Understand how without emotion we could not make decisions, without emotional language we can not connect with consumers’ needs, and how we can best gain access to consumer emotion through metaphor.
Memory: Learn how to build stronger memories for your brand. Memory can be accurate, but also fragile, fallible and unconsciously altered in consumers’ minds which can benefit or unintentionally hurt your brand.
Cues: Learn how to leverage the right language, metaphors and imagery to cue precisely what you want consumers to unconsciously feel about your brand.
WHY OZ SCHOLAR?
Improve effectiveness and efficiency of communications
Build stronger brand meaning and innovation
Build your competitive advantage through upskilling
Become skilled in applying behavioral science principles
Engaging and a fun way to build your team’s expertise