JIM FIGURA

Jim Figura is former Vice President of Global Consumer Insights for the Colgate-Palmolive Company. Jim has been on executive committees for the Marketing Science Institute Board and the Advertising Research Foundation, the North American Advisory Board of the Ehrenberg-Bass Institute for Marketing Science, and the Nielsen Global Advisory Board. He has been a frequent speaker at leading business schools on topics ranging from global business strategy, innovation and new products, analytical methods, and insight generation.